By Phillip Rauls
The Rock Trenches starts with Phillip as he earnings access into the song company through changing into the line supervisor for a neighborhood band simply out of highschool, the Gentrys. The Memphis band scored 1000000 promoting checklist in 1965 titled "Keep On Dancing" and Rauls used to be within the correct position on the correct time to head alongside for the ride.
Before lengthy he was once employed because the neighborhood merchandising supervisor for Stax documents, the soul song label that recorded a number of the greatest hits of the Nineteen Sixties with artists comparable to Otis Redding, Booker T. & the MGs, and Isaac Hayes. Atlantic documents then employed Phillip to be their Southern sector Artists family members & merchandising supervisor. In 1970, Phillip’s profession with Atlantic documents soared. in the course of that point Phillip toured with teams similar to Led Zeppelin, sure, Emerson, Lake & Palmer, Bette Midler, Vinegar Joe, Jackson Browne and the Eagles.
An very important portion of promoting, he stumbled on, concerned going out at the highway with recording artists in order that he will be on hand to rearrange radio, tv, and print media interviews—and to resolve difficulties immediate, whether or not they have been specialist or own.
Next got here a noteworthy stint with twentieth Century Fox list. In 1976 he was once a finalist for Billboard magazine’s “Regional list govt of The Year.” finally, he left twentieth Century Fox and took a place with EMI documents, the place he promoted documents for Robert Palmer, Richard Marx, Roxette, Natalie Cole, Queensryche, Cory Hart, and the crimson sizzling Chili Peppers.
The Rock Trenches chronicles an expansive interval of yankee track historical past. virtually from the very starting Rauls made an attempt to rfile his studies, maybe simply because he's the son of a occupation librarian. He bought a digital camera in 1967 with cash earned from operating because the valet driving force for all times journal photographer, Stephen Schapiro and la occasions journalist Pete Johnson, either one of whom went to Memphis to hide the assassination of Martin Luther King, Jr.
This e-book spotlights the profession of 1 of the simplest merchandising males within the company and comprises dozens of pictures taken by means of Phillip of the mythical musicians with whom he worked.
ABOUT THE AUTHOR
Phillip Rauls is a former promotions guy for Stax files, EMI files, Atlantic files, and twentieth Century Fox. a local of Memphis, Tennessee, he now lives in Seattle, Washington.
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The Rock Trenches: Journal of a Music Industry Executive by Phillip Rauls