By Joel M. Cooper
- Professor Russell H. Fazio, Ohio country University
Why is it that individuals who smoke proceed to take action realizing how undesirable it's for them? What drives humans to committing adultery even if they inherently think this can be fallacious? what is the consequence of this contradiction within the brain?
Cognitive dissonance has been an enormous and influential idea in view that Leon Festinger released his vintage paintings in 1957. it truly is identified via each social psychologist, such a lot psychologists of any stripe, and the lay public, making its means into such mainstream courses because the big apple occasions with expanding frequency and accuracy. finally, dissonance has develop into essentially the most popularly identified expressions of social mental insights, making its manner into the literature in shopper, well-being and fiscal habit, and has develop into a regularly used rationalization of political habit within the well known press and magazines.
In marking the fiftieth anniversary of the theory's inception, Joel Cooper - arguably the student such a lot linked to dissonance examine some time past few many years - has provided a gorgeous, smooth and finished research of the kingdom of dissonance thought. This ebook charts the growth of dissonance concept, assessing its influence not just inside our realizing of psychology yet in daily stories in addition. it may be vital studying for college kids in social psychology, both undergraduate or graduate, yet both proper to a number of alternative readers who have to comprehend or proportion a similar passions for appreciating the importance of cognitive dissonance within the human psyche.
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'Dr. Joel Cooper has been on the very leading edge of analysis on dissonance idea for many years now. during this publication, he offers an excellent and engagingly-written evaluate of the 50-year heritage of dissonance learn and a masterful account of the resultant advancements within the thought. The e-book should be a superb source for readers conversant in dissonance examine and an enlightening creation should you will not be' - Professor Russell H.
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Cognitive Dissonance: 50 Years of a Classic Theory by Joel M. Cooper